Whenever you tell your employer that you major in Marketing. The first things that come into your employer mind is SALES. They will throw you some products and expect you to be able to sell their products. Question now is marketing same as sales? or are they different? So what do you understand about marketing if it is not sales? And what do you understand about sales if it is not marketing?

For instance, a construction company wanted to sell off houses that they have built. However, they couldn't get any sales by hiring only sales agent. In order to market their products, this company realised that they need to involve two group of people: marketing and sales. First, Marketing personnel will have to put some poster around the housing area as well as distribute leaflet or flyer to the nearest housing estate. Then they set up a marketing campaign to give away free SATAY lunch. Marketing act as a tool to increase awareness as well as attracting public to the marketing campaign. When those people who are interested in buying a new house attracted by the FREE Satay lunch. This is where Sales personnel come into action, they will have to approach their potential customers and try to close sales.

Marketing function as a tool to help improve sales and the overall marketing concept is the idea that an organisation aims all of its efforts, in a coordinated and integrated manner, at simultaneously satisfying its customers and achieving its own corporate goals. While sales make use of the positive effect created by marketing effort and transfer it to quantifiable result which called sales volumn.

It is clear that marketing and sales have their own different functions. Without Sales, Marketing is just wasting time: Without Marketing, Sales won"t do well. Marketing and Sales are strongly related to each other but they are not the same.

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