Optimizing for Google
by: swiideman
status: Newbie
Total views: 106
Word Count: 376
There are many formulas on the Web for search engine ranking, but only one resinates for the most-used search engine on the Internet: Google. Unlike MSN which almost always parallels ScrubTheWeb.com's HTML Analyzer results, Google weighs in quality backlinks when determining how relevant your website is to the search. Here's the formula:
Optimized Source Code + Quality Incoming Links = Higher Ranking
What is Optimized Source Code?
Having optimized source code simply refers to implementing search engine optimization best practices. According to http://www.top10seotips.com/, these best practices include:
1. Find the Best Keywords
2. Discover Your Competitors
3. Optimize Your Title
4. Optimize Your META Tags
5. Use Headings
6. Use Title and ALT Attributes
7. Consider Nomenclatures (file-naming)
8. Create a Site Map Page
9. Include a robots.txt File
10. Install a sitemap.xml for Google
BONUS: Validate and Check for Broken Links
It's also extremely important to only have FRESH content added to the site. Duplicate content can not only get you penalized in the results, but it can get you blocked from many search engines and possibly sued by the original author.
What are Quality Incoming Links?
Quality incoming links are those from related websites which contain the keywords being targeted in the link text. Other qualifiers include the linking page having a limited number of outgoing links, a high PageRank (though any link is better than no link), and having the keywords somewhere in the title of the page.
Being too anxious for links and gobbling up too many too fast is a good sign to Google that you are attempting to spam their search engine results. Link development should be a long-term process with only a few new quality links being added per month.
Press releases and article submissions are also a great way to develop links. However, the articles and press releases should be added to industry-related websites for the maximum benefit.
The High Ranking Result
Over time, these SEO best practices along with a continuum of new incoming links will help a website climb to the top of the search results. Search engine optimization takes a lot of analytical work, lots of time, and most importantly patience.
About SEO Expert Steve Wiideman
With a BS in E-Business Management under my belt, Steve is tackling the world of Search Engine Optimization by developing an SEO best practices model, writing informative literature, and participating in entreprenuer threads in a variety of web forums.
Wiideman's ebook: The Four Layers of the SEO Model: How to Rank Higher in the Search Engines is becoming a popular model for success online and has been adopted by many as an ideal checklist for web page optimization.
Steve is a freelance Search Engine Optimization Expert, based in Orange County, California.
*You may use the contents of the above article on any site so long as you adhere to our Terms Of Service and include a link back to our site as follows
Rating: Not yet rated
